【Post ten】 What is Cloud Computing?

You must heard of the term called cloud computing.  Do you know what is it and how does it works?  There are so many definitions that can help you to find out what is it? In data centre, cloud computing is an Internet-based super-computing model. Thousands or millions of computers and servers were connected together. Cloud computing is simply a set of pooled computing resources and services delivered over the web. When you diagram the relationships between all the elements it resembles a cloud.

Cloud computing—not to be confused with grid computing, utility computing, or autonomic computing—involves the interaction of several virtualized resources. Those are totally different stuff. Cloud Servers connect and share information based on the level of website traffic among the entire network. Cloud computing is often provided as a service on the Internet. As the form of infrastructure as a service (IaaS), platform as a service (PaaS), or software as a service (SaaS). Cloud computing customers don't need to use their own money to purchase, manage, maintain. And scale the physical infrastructure required to handle the traffic fluctuations.

Instead of having to invest time and money to keep their sites afloat, cloud computing customers simply pay for the resources they use, as they use them. This particular characteristic of cloud computing—its elasticity—means that customers no longer need to predict traffic, but can promote their sites aggressively and spontaneously. Engineering for peak traffic becomes a thing of the past.

【Post nine】How to improve customer service by social media

As the social media become a very mature today, we can use it to improve the customer service. This will not only save money but also will be very effective. Here are some tips for the customer service department. The first one: Tweet to serve the customers. Twitter as a popular social media. Company can Tweet their customer to solve problem. This not only help the company save time and effort but also but also build up global image.  Better customer lead to better brand image. Word-of-mouth will spread among customers.

Second one is to help customers through forums. Create a specific forum for different product. The user can talk about their opinions about this product. This could help R & D in next product. Also, a forum can provide various solutions to a single problem so that the customer can choose the most suitable one. This will be very convenient for customers.

The third one is to serve customers through blog posts. The company can create a blog and post some information or help on the blog to serve customer. A blog post can solve customer puzzled.  Market a product or service and advertise about the new improvements of the company. Also the function of comment can be very helpful. The comment section of the blog provides instant feedback about the product or service. And this can turn the negatives into positives and develop brand image. We can say that Blog is the finest way to create a social customer service strategy.

【Post eight】Facebook buys Instagram

Facebook buys Instagram is the hottest topic in recent weeks. In today’s post we are going to know this incident. As it known to us all, facebook is the largest social media website. So we don't need to explain it. But we need to know, what is Instagram?  First of all, Ingtagram is an app for iphone and Android mobile phone. As the apps describe on the app store pick from one of several gorgeous filtered effects or tilt-shift blur to breathe a new life into your mobile photos.

Transform everyday moments into works of art you'll want to share with friends and family. Share your photos in a simple photo stream with friends to see - and follow your friends' photos with the click of a single button. Every day you open up Instagram, you'll see new photos from your closest friends, and creative people from around the world.  Instagram was only launched in October 2010 and the company is very small but the growing of the company is surprising. This app becomes the top app of 2011. The price of Insragram is $1 billion and the owner of facebook is will to pay $ 1 billion to buy this photo sharing network. We all believe that it's the important milestone for facebook.

 It’s believed that the user of Insragram is part of the reason why Instagram is worth a lot of money. Although the owner of facebook said this action is for the further development of facebook. But some said Instagram is developing so fast, facebook buys it because of fear.

【Post seven】Smart phone App & Business

There is no doubt that smart phone is now a part of people’s life. We can do a lot of thing about it. Especially if you use iphone or Android system, users can experience a lot. These mobile devices making people’s live better. However, it may also help company to do business at the same time. In app store, you can find out a lot of apps that you can use to buy product or service online. As long as you have your VISA card and you have an iphone, you can do some shopping on the iphone while you are working or cooking even studying.

It’s not difficult to find out some popular brands such as Topshop, Riverisland, ASOS and JJB post app on app store. These apps make online shopping much more easily. The first time you use the app, you may need to fill in your personal information and debit card or credit detail. Then the app will show a lot of pictures of products. Now what you need to do is just to have a cup of tea and choose something you like. What’s more? You can even order food through app.

Domino pizza is a company service pizza and deliver to customer’s house. Recently this company launch a app on app store. The customer can order pizza by app. After you chose your food, app will show up small game that you can play to kill time when you waiting for the food. It’s an amazing idea. We have to say that it's such a win-win strategy for customers and company.

【Post six】Social media and Journalism

Social media 2.0 means using web 2.0 technical to spread ideas or communicate among people. As for the concept of Journalism 2.0, it means that the Journalism using web 2.0 technical to publish news. The core of Social media 2.0 and Journalism 2.0 is web 2.0. The idea was first come up in 2004 while Tim O’Reilly Company was having a brains storm. Web 2.0 media is now the most powerful media and it’s changing the history of media. People sharing ideas discuss issue and contribute effort to some topic. The emgament can help to dig out the most valuable information of a certain topic.

 The speed of it is the fastest among all media. The most important thing is that it’s free and the user doesn’t need to spend any money on it. The biggest social media Facebook have 5 000,000,000 user. And the other on Twitter has 91,000,000,000 independent PV. From 2009, it has passed the PV of New York Times and Wall Street Journal. The rise of social media indicates the revolution of the media in its content marketing model and idea. Traditional media join the social media very quickly. NY Times take this opportunity to innovate, carry out a series of strategy to improve.

 

 At the end of 2009, BBC, NY Times have hired the social media editor. Social media can mix up with pictures, video and text. This can come up with connection and meaning. Social media tools can make people learn a lot thing from it. You may even earn your profit from it. Mobile web, Internet and reality can connected perfectly and any devices and system can use it. This brings a lot of business.

【Post five】Google Project Glass

Google Project Glass was launch by Google in April 2012. This glass using augmented reality technology and the function of it just like a smart phone. It can take photos call somebody surf the internet. However, Google Project Glass is not yet sale on the market. But as an evolutional product it already becomes the hottest topic in recent weeks. As we can see in the video, it would not disturb people doing daily stuff while wearing Google Project Glass. So far, it is a perfect combination of augmented reality technology with glass as a high tech product.

The system of this glass is based on Android system which is created by Goolge and now using in a lot of mobile phone. The outlook of Google Project Glass is very stylish and most of the people would define it as a very cool product. The glass can help user do a lot of things without using the hand but use the voice. By using augmented reality technology, the user can see the means on the glass it’s just like adding a more layer on the original image. The system can recognize the voice and doing the stuff that have been told.

The function of it is very attractive. Using the google map the user can see the map inside the glass and the system is with the GPS section. So you can let the glass to guide you while you do not know the road. One more important that is worth to mention is that using the camera inside the glass, you can just taking photos by your voice. It’s quite convenient. All google fans are now waiting the Google Project Glass on sale.

【Post four】 SCRM

As it known to us all, social media make our life different and it make the customer relationship management differ as well. In the past, the opinion of the user or customer just like a voice, after you say it then it’s gone. Nothing would record it. But nowadays, with the help of social media tools such as facebook, linkin and blog customer’s voice is becoming stronger.

User would talk about the products brand service and even the culture of the company on the internet. As a result, the reputation of a company has been posted on the internet. The information og a product, brand, and company image will be save and it will influence the development of the company. That is reason why modern company needs to do SCRM.

Compare to traditional customer relationship management, SCRM is now becoming a trend. Mobile office is more and more popular and with the development of smart phone and ipad. Business people can deal with their business not just in the office but anywhere with the WiFi internet service.

Company may have realized that a company cannot manage their customer because in the revolution customer has become the ‘boss’. Customer almost can know everything about the product from the internet even the after-sale service. Buyers are now the key of the market. What’s more? Customers already sick of the official statement. So the key of social customer relationship is engament. Bring the customer in every part of the business. Listen to them and let them help you. Tread the customere as your parter.