【Post four】 SCRM

As it known to us all, social media make our life different and it make the customer relationship management differ as well. In the past, the opinion of the user or customer just like a voice, after you say it then it’s gone. Nothing would record it. But nowadays, with the help of social media tools such as facebook, linkin and blog customer’s voice is becoming stronger.

User would talk about the products brand service and even the culture of the company on the internet. As a result, the reputation of a company has been posted on the internet. The information og a product, brand, and company image will be save and it will influence the development of the company. That is reason why modern company needs to do SCRM.

Compare to traditional customer relationship management, SCRM is now becoming a trend. Mobile office is more and more popular and with the development of smart phone and ipad. Business people can deal with their business not just in the office but anywhere with the WiFi internet service.

Company may have realized that a company cannot manage their customer because in the revolution customer has become the ‘boss’. Customer almost can know everything about the product from the internet even the after-sale service. Buyers are now the key of the market. What’s more? Customers already sick of the official statement. So the key of social customer relationship is engament. Bring the customer in every part of the business. Listen to them and let them help you. Tread the customere as your parter.