The UK tea market has a very history and now it’s well-developed and mature market. In the past, the spread of the tea drinking in British and It notices that the drink of tea first became a fashion in upper society and then spread to other sections. The new habit of tea drinking soon touched a controversy over the merits and shortcomings of the tea drinking in British society. A notable characteristic of UK tea market is that the market directly link production with marketing.
Big tea company producing tea and make it into packaging including some tea import from other countries. Big company such as Unilever, Best foods, Premier Foods, Tetley Tea and Twinings share the British tea market fully. UK import leaf tea mostly from Kenya, India and Indonesia. In 2002, the largest supplier is Kenya and second one is India and the third one is Indonesia. Kenya supply 45% of the tea in UK. India supply 14% of the tea in UK and Indonesia supply 10%. The reason why British people like Kenya tea is that the tea produced in Kenya smell good and taste fits British people. In the early 21st century, the tea import is not as prosperous as before. In 1978, the total amount of tea import is just 150,000 ton. This amount is less than the amount during the World War II.
After that, the total amount of tea import haven’t reach 200,000 ton and it’s just floating around 150,000 ton. The average tea spending is just 2.33 kg. It’s a symbol that the tea spending power is reducing day by day. There are three main reasons why the tea spending is reducing day by day. Firstly is that the competition from coffee and the soft drink. With the development of coffee in Europe, tea becomes less popular. Latter instant coffee is wildly accept by customers because its convenience.
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