Wednesday, 18 April 2012

【Post nine】How to improve customer service by social media

As the social media become a very mature today, we can use it to improve the customer service. This will not only save money but also will be very effective. Here are some tips for the customer service department. The first one: Tweet to serve the customers. Twitter as a popular social media. Company can Tweet their customer to solve problem. This not only help the company save time and effort but also but also build up global image.  Better customer lead to better brand image. Word-of-mouth will spread among customers.



Second one is to help customers through forums. Create a specific forum for different product. The user can talk about their opinions about this product. This could help R & D in next product. Also, a forum can provide various solutions to a single problem so that the customer can choose the most suitable one. This will be very convenient for customers.



The third one is to serve customers through blog posts. The company can create a blog and post some information or help on the blog to serve customer. A blog post can solve customer puzzled.  Market a product or service and advertise about the new improvements of the company. Also the function of comment can be very helpful. The comment section of the blog provides instant feedback about the product or service. And this can turn the negatives into positives and develop brand image. We can say that Blog is the finest way to create a social customer service strategy.

1 comment:

  1. This is a good idea, which is unfortunately not developed enough in my opinion.

    You have three nice tips in terms of social media, some examples of how companies utilised these tools would have been a good idea.

    It is interesting to note for example that over 60% of Fortune 500 companies maintain a Twitter account.

    Also there is quite a difference between B2B and B2C marketing. You have to chose the right tool for the right targetgroup.

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